SOUVENIRIZATION OF RELIGIOUS SYMBOLS: THE EXAMPLE OF KNEZ MIHAILOVA STREET ZONE
Keywords:
Knez Mihailova Street, souvenirs, religious symbols, domestic/ foreign tourists, memories manufactureAbstract
Knez Mihailova Street is one of the main tourist areas in Belgrade. Most foreigners visiting the city walk through this street to grab souvenirs and other items that commemorate their stay in Belgrade there. In this paper we research the ways in which objects with various primary functions are given the properties of a souvenir. Also, with respect to that phenomenon, we elaborate relationships between the souvenir manufacturers and sellers, and sellers and customers. Different perceptions of souvenirs by domestic and foreign tourists are observed as well.
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