MUSICAL PICTURE OF KNEZ MIHAILOVA STREET AS A PART OF BELGRADE`S IDENTITY MUSICAL DIVERSITY AS BELGRADE`S BRAND

Abstract

Multicultural Belgrade is also reϐlected in sounds of different musical genres and the different ways of its performance – walking from the Palace of Albania to Kalemegdan. This musical diversity represents Belgrade’s identity, which is in one way traditional and in other modern and easily adaptable to the needs of the audience, placing Serbian capital among the large European metropolises. From traditional music to Joe Cocker, from Tozovac to Nirvana, from professional music bands which perform pieces of serious music to Romani kids who play Bolero on one violin string, with occasional visiting musicians who come to promote themselves – that is the part of Belgrade`s identity, based on multiculturalism in the broadest sense, which becomes a recognizable brand of Belgrade.