ROCK AND ROLL AS A SYMBOLIC RESOURCE

Abstract

The goal of this paper is the consideration of rock and roll as a symbolic resource for the creation of image of a certain local environment. In relation to the starting thesis according to which this musical phenomenon, despite its global identity, has its local specificities the attention was put on the analysis of perception and the instrumentalization of rock and roll in a concrete local discourse. The examples that were given relate to the two initiatives started in Belgrade and in Zagreb in order to name a square and a street after Milan Mladenović, who has achieved a cult status in Yugoslav rock and roll. The primary resources used in the analysis were news articles and comments made on the Internet on this occasion which were used to consider the arguments of the initiators of these ideas as well as its supporters and opponents.