VISUAL ANTHROPOLOGY BASED ON TV ZAGREB PRODUCTION

Abstract

On the basis of 261 broadcasts with anthropological subjects from the pro- duction of several programmes of TVZ, their quantitative and qualitative characteristics were examined. The obtained results were compared with similar analyses of film production of ethnological subjects and show the prevailing interest of TV producers for the subjects from the area of social traditional culture, while spiritual and material traditional culture, and especially monographic presentations, are very rare. At the same time, the inflexible approach of ethnologists — expert advisors to traditional culture, as well as the fact that comparative advantages of TV as a media are not sufficiently used, can be observed. Living and involved observation of tradition by humanists — experts as well as technicians — cammeramen and others could have a decisive influence on better TV production of the subjects under examination.