THE ROLE OF SOCIAL CAPITAL IN THE POLITICAL COMMUNICATION OF NON-GOVERNMENTAL ORGANIZATIONS THROUGH NEW MEDIA
Keywords:
non-governmental organizations, social capital, new media, political communication, political conflictsAbstract
The research deals with the use of new media as a means of political communication of NGOs in Serbia. This is a case study in which the subject of analysis will be political articles of the Vojvodina Research and Analytical Center (VOICE) and Facebook comments on dated articles as a form of public reaction. The research raises two questions. The first question is how new media can influence the political communication of non-governmental organizations. The second question refers to the influence of the organization’s social capital on the course of its political communication and outreach to the wider society. The aim of the research is to show how NGOs can be studied in the context of new media and points to the different meanings of social capital that organizations can possess.
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Извори
Bugarin, Aleksandar. 2022. Ekstremni desničari na zadatku: onlajn regrutacija. Dostupno na: https://voice.org.rs/ekstremni-desnicari-na-zadatku-onlajn-regrutacija/ Preuzeto: 24. avgust 2022. godine.
VOICE. 2022. Ratni zločinac zastupnik udruženja Četnički pokret Sokolovi. Dostupno na: https://voice.org.rs/ratni-zlocinac-zastupnik-udruzenja-cetnicki-pokret-sokolovi/ Preuzeto: 24. avgust 2022. godine.
