THE RITUAL OF STARTING THE ASSEMBLING BELT IN THE FACTORY FOR »JUGO 55 GV« PRODUCTION

Abstract

The beginning of production and export of »Jugo 55 GV« car to USA (producer »Zavodi Crvena Zastava« Kragujevac) in 1985, was publically considered in Yugoslavia as a very important event towards revitalizing the economy system which got into dificulties. This event, marked by a celebration (Author separates five fests) had a ceremony part. The ritual which accompanied the first celebration – the beginning of production, represents according to Author a ritualization of trends, coinciding with unavoidable need for changing the system and manner of production, as well as the attitude towards the work itself.