Etnografski terenski rad u digitalnim pejzažima hrane: istraživanje alternativnih prehrambenih mreža u Srbiji
Кључне речи:
etnografija, alternativne prehrambene mreže, digitalno okruženje, Mali proizvođači hrane u SrbijiСажетак
Koristeći lokalnu digitalnu alternativnu prehrambenu mrežu kao studiju slučaja, u ovom radu razmatram na koji način se tradicionalni etnografski pristup može modifikovati i prilagoditi u istraživanju digitalnih prehrambenih fenomena i praksi. Fejsbuk grupa „Mali proizvođači hrane u Srbiji“ osnovana je krajem 2019. godine i danas okuplja više od 140 000 članova, sa ciljem povezivanja malih proizvođača hrane iz ruralnih sredina sa potrošačima u urbanim centrima. Važna karakteristika ove fejsbuk zajednice jeste to što ona ne funkcioniše samo kao digitalno tržište lokalne, zanatske hrane, već i kao afektivni kulturni prostor koji može podstaći razvoj etičke svesti i potencijala za političkoaktivističku artikulaciju u domenu ekološke održivosti i proizvodnje zdrave, domaće hrane. U ovom radu razmatraju se izazovi, dileme i prednosti sprovođenja etnografskog terenskog rada u digitalnim pejza- žima hrane koje karakteriše multimodalna komunikacija. Primena antropološkog pristupa u proučavanju hrane i prehrambenih praksi u digitalnom prostoru ne znači svođenje istraživanja na puku kvalitativnu analizu korisnički generisanih digitalnih medijskih tekstova. Etnografsko istraživanje podrazumeva sveobuhvatno empirijsko proučavanje fenomena u njegovom kontekstu – s jedne strane, gusti opis digitalne platforme sa fokusom na lična iskustva članova grupe (proizvođača i po- trošača), njihove obrasce ponašanja i simboličke interakcije, a s druge strane, sagledavanje šireg društvenog, ekonomskog i političkog konteksta postsocijalističke Srbije.
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